About MeloKura
The wellness category was built on guesswork.
We're here to measure it.
MeloKura was founded to bring real measurement to a wellness industry that asks how you feel and hopes for the best. This is the story of how that came about – the people, the research, and the conviction that wellness should be measurable.
30 seconds to scan · 30–40 minutes to listen · 30 seconds to rescan
How this began
A wellness industry that couldn't show its working.
Jonniy Saarde started thinking about measured wellness after nearly three decades in audio, struck by how unmeasured the wellness audio space remained – every app on the market promised results without ever measuring them.
The wellness market was already enormous, but it operated almost entirely on self-report. Apps asked how you felt before a session, asked again after, and called the difference progress. There was no objective measurement, no biological baseline, and no way to measure whether the session itself had done anything at all.
That gap – between the industry's confidence and its evidence – became MeloKura. The idea was simple in principle and difficult in execution: take a facial scanning engine validated against reference instruments, pair it with a catalogue of SoundScapes built from frequencies, and build a simple loop: measure, listen, measure again. Five years and several research collaborations later, that loop is what you find on this site.
"Wellness apps ask how you feel. We measure it."
The people
The team behind the system.
MeloKura is built by a small team of people who care about wellness measurement - and a wider circle of research partners, advisors, and composers who help us get the science right.
Jonniy Saarde, Chairman & Founder
With nearly three decades of experience in the audio industry, Jonniy is a pioneer in audio marketing. His deep understanding of sound and its impact on human perception has shaped MeloKura's frequency-based SoundScapes.
Abbas Bukhari, C.E.O.
Abbas brings extensive experience in building, managing and scaling technology and consumer businesses. His leadership is focused on driving MeloKura's growth and ensuring its mission to provide accessible wellbeing solutions.
Ulrik Møll, Revenue Director
Ulrik has a strong background in innovation and strategic growth within global companies in the food, beverage, pharmaceutical and offshore industries. At MeloKura, he leads revenue generation and develops strategies to expand the reach of our SoundScapes.
Steve Kassam, Global Operations
Steve is a serial entrepreneur with a proven track record in the energy and health food sectors. His expertise in business analysis, market research and a long-standing interest in health and wellness contribute to MeloKura's commercial strategy.
Anna Iversen, Legal & Compliance
Anna provides legal counsel to MeloKura, ensuring compliance with all relevant regulations. Her extensive experience in the financial services sector, combined with her passion for research and validation in the health innovation space, is invaluable to the company.
Graham Langley, Financial Strategist
Graham brings over 25 years of experience in investment banking, having held senior roles at Smith Bros, Merrill Lynch, and BNP Paribas, with a primary focus on Asian and emerging markets. Now based in the UK, he leads a London-based advisory firm and has successfully raised approximately $800 million in capital for companies across various sectors. His deep expertise in global finance and strategic fundraising supports MeloKura’s growth and investor relations.
Martin Pedersen, Chief Information Security Officer
An experienced leader with a strong background in programme management, digital transformation, change management and optimisation. Martin has successfully led change projects in complex organisations while ensuring stable and secure operations. He has extensive experience in handling GDPR, implementing secure IT infrastructure and building a Security Operations Centre (SOC).
Thomas Munksgaard, Healthspan Strategist
Thomas runs VitaliLab in Denmark, where he helps people extend their healthspan through health testing and personal action plans. His passion is biohacking, but his approach is grounded in science and everyday practicality. At MeloKura, he works to bring measured wellness to more people – because getting older doesn't have to mean running low on energy.
Imtiaz Ahmed, Commercial Growth
Imtiaz Ahmed brings over 30 years of diverse experience spanning the retail and media production industries. With a strong background in the wellbeing sector's online demands, he expertly navigates the digital landscape. Imtiaz excels in B2B and B2G collaborations, employing a clear and professional approach to show how MeloKura delivers essential support, benefiting both organisations and individual health.
Andrew Proctor, Wellness Data Innovator
Andrew brings a deep commitment to preventive wellness. A multi-business owner, he excels in supporting wellness communities and in using live data to help people follow their own numbers over time.
WHAT WE BELIEVE
The principles that shape MeloKura.
Wellness should be measurable.
If a wellness practice is working, you should be able to see it in your body's signals - not just notice it in your mood. MeloKura is built on the conviction that the difference between hope and progress is measurement.
Claims must be earned.
We don't publish efficacy percentages we can't substantiate. We don't quote outcomes we haven't measured. When the science isn't settled, we say so. When a finding is preliminary, we label it that way. The wellness industry has lost a lot of public trust by overclaiming - we'd rather underclaim and earn yours.
Your data is yours.
Your scan results are personal. We treat them that way: your scan is processed securely and only with your consent. Fully GDPR compliant. We make money from subscriptions – not from your data. The two are not the same business model, and we won't pretend otherwise.
Wellness shouldn't require equipment.
You shouldn't need a £400 wearable, a clinic appointment, or a subscription to a hardware platform to know how your body is doing. MeloKura works through the camera you already own - by design, not as a compromise.
DISCLAIMER
MeloKura SoundScapes are designed to support relaxation, calm and overall wellbeing. They are not a substitute for professional medical advice and are not intended to diagnose, treat, cure or prevent any disease or medical condition. If you have any health concerns, please consult a qualified healthcare professional.